California Chrome will be sponsored by the footwear company Skechers in the Belmont Stakes, according to the company and officials who participated in the deal, with the company’s brand being featured on clothing worn by his owners and stable team.
The deal is “probably the largest ever reached in horse racing,” according to Ben Sturner, the president of the Leverage Agency, a sports marketing firm hired by California Chrome’s owners to represent the horse. Sturner would not provide details about the deal but said his agency expects to announce other deals this week.